It's a trash world, and we're just living in it. We've trashed our only planet. Mounds of trash in urban centers. Floating islands of trash in the ocean. It's enough to make you want a nice cool refreshing beer.
How 'bout one made with trash?
Swedish brewery Nya Carnegiebryggeriet, Carlsberg, and the Swedish Environmental (IVL) just launched a new pilsner that is brewed with recycled wastewater. The beer, called PU:REST, is a result of IVL's attempts to raise awareness for sustainable, safe drinking water. Problem was, people weren't getting that excited about drinking water that was once putrid. But make it alcoholic with a hint of hops, and they'll come around.
As brewmaster Chris Thurgeson said, “We share the view that both producers and consumers must dare to think differently if we are to successfully take care of Earth’s resources," reports.
Unfortunately, the beer is only available in Sweden, for now. But perhaps the thought of drinking sewage water pilsner will get you amped about protecting our world's natural resources. Or at least to recycle that next can of Bud.