Amazon Prime Day Is July 16, But the Deals Start Now

Amazon's mega-sale is bigger and longer than ever.

Betsy Farrell/Amazon

is the one day every year where the world's largest retailer starts slashing prices left and right. If you play your cards right (and time those lightning deals just perfectly) there is some serious cash to be saved on nearly anything you can imagine. And this deals-centric Bacchanalia returns this year on July 16, starting at 3 p.m. Eastern and ending on July 18 at 3 a.m. So really it's Prime Day and a half.

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This online mad dash is reserved for Amazon Prime members, though, and you can become . If you're not quite convinced Prime is for you, then try out and you'll still get access to all the deals just like everyone else.

Like last year, deals will either be spotlight deals (lasting until the item is sold out) or lightning deals (lasting for a specified amount of time). We'll be following all the great automotive, tools, outdoor, and electronics deals to be had during Prime Day, so check back here for more.

Finally, Amazon is unleashing some deals today to whet your appetite for the massive bargains ahead. Here are just a few:

  • 66 percent off
  • Tons of sales
  • $100 off the
  • Free games through Twitch Prime everyday

    Amazon also says hand and power tools will feature prominently during the sale with discounts on Makita, Bosch, Porter-Cable, Black + Decker, and more. That sale begins July 16th at 3pm ET.

    Happy shopping!


    Amazon Prime, $119, amazon.com

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